♥tHe misSing piEces♥: Web Design 2- Web Analysis

Moodboard

Client's website: California Fitness

Executive Summary

For the web design2 project, I need to redesign the california fitness website. For the homepage, i found that there not interestig at all and the text is a bit too small. The image that use at the home page is not that nice, and it cant really bring out the healthy and sunshine feel. Some of the pages dosent have any images, and it looks bored. There are too many nagivations in this page which i think some of it came be in a same category. All the webpage look the same and dosent have much changes. It really look bored. By the way, i find that those information is too many and will make people feel confuse when read bout it. I think they should include all the package price because it will be more conviniet to those customer who wanted to join the package.

Short and Long-term Site Goals

The purpose for redesign this website is to make it more user friendly, more neat and tidy, and also to make sure that all the latest promotions and news will be update to the website.

I realise that they does not maintain their website well, they less update their latest promotions and news. They should always updating their website with recent promotions and news to assure customers or stick with them. If they didnt update their promotion well, sure they will lost part of customer when visiting their website.

Client Analysis

California Fitness is a part of 24 Hour Fitness Worldwide, acknowledged as the leader in the fitness industry in Asia. Their first club opened in Hong Kong in July 1996 and pioneered the mega gym concept in the region. This club was such a huge success that they embarked on further expansion within Hong Kong and into Asia including Singapore, Taiwan, Malaysia and mainland China.

They joined forces with international superstar and fitness devotee Jackie Chanin year 2005, to create a signature club in Hong Kong – the California Fitness Jackie Chan Sport Club. Currently, there are six Jackie Chan Sport Clubs around Asia.In August 2007, they teamed up with another international athlete and basketball legend, Yao Ming, in their first endeavor in mainland China - the Yao Ming Sport Club in Beijing, which was closely followed by a Shanghai club later that year. California fitness mission is to help reach the making fitness a way of life for everyone.

Their expansion in Asia continues to grow and they aim to open 100 clubs by 2016 so they can keep on helping more and more people to live better through fitness.

Target Audience

This website is targeted to everyone who want to trained for a fit body, and also for people that wanted to have a healthy exercise. Contact number should be state in the contact page for customer to call for more information. Compare to some others fitness club, California Fitness have a good business strategic, they had joined with some international superstars to help them promote their club.

Competitor's websites :